Good design has increase the consumption and consumption encourages the economy. There is a balance between consumption and design. Creativity is one of the most important thing for economy. I will give three different examples to explain this.


Design and Economic Value


Sample 1: IKEA

First of all, Ikea is one of the best examples of this, Ikea is a wide knowledge of the economics of design is shown by its numerous good ideas. They have ability to success cheap yet attractive products. Ikea Australia’s ‘Small Change, Big Difference’ campaign was design to show consumers that getting creative does not mean spend having to megabucks. Ikea items always provide a unique new look by swapping a few items. Most furniture brands thinks is is good to continuously bombard customers with increasingly desperate price-led advertising and offers of free- credit. However, this is not suitable for the current climate due to the fact that a low price is not necessarily a reason to buy something. Ikea provides their all-in-one ‘stay at home’ service which encourages people think creatively about their home. All these things increase the consumption driving the economy.


Sample 2: Fedex

My second example is Fedex which is a logistic services company. The concept of their logo is very basic but meaningful. The name of the brand  is in  bold letters and a combination of colurs. They want to create something clear and recognizable on the other hand it reflects the company’s services. When you look ait it very carefully, you can see the negative space between the ‘E’ and the ‘X’ forms and arrow symbolizing movement. These are very important values for a  logistics company such as Fedex. The logo is not only a nice looking, its also a great word-of-mouth marketing tool.

In summary, good design always influences people’s behavior and force them to buy something. In other words, design has increased consumption encourages the economy in a good way.